Anatomy of a CTA

What is CTA? A Call-to-action (CTA) is an element used to encourage users to take any action. At some point, we all have clicked on the CTA button without even realizing it. There are millions of CTA buttons clicked around the world every day but still, many overlook...

4 Signs of a Great Copywriter

“Copywriting is a direct conversation with the consumer.” said Shirley Polykoff. Throughout history, Copywriters have produced some work that got heads turning, ears flapping and tongues wagging. But now, with the rise of the internet, the nature of copywriting has...