The Role of AI in Digital Marketing

Artificial Intelligence (AI) has revolutionized the way businesses approach marketing. From chatbots to predictive analytics, AI has transformed the way marketers interact with customers, analyze data, and drive engagement. In this article, we’ll explore the role of...

Anatomy of a CTA

What is CTA? A Call-to-action (CTA) is an element used to encourage users to take any action. At some point, we all have clicked on the CTA button without even realizing it. There are millions of CTA buttons clicked around the world every day but still, many overlook...